Marketing Operations Manager

Remote
Full Time
Marketing
Mid Level

The role:

The Marketing Operations Manager at Miva will be responsible for our marketing systems and processes, campaign and program production, and data management and analytics.

This position works closely with demand generation, content marketing, and sales operations to ensure the efficiency of all marketing programs. Regular activities will include scheduling and updating campaigns, managing lead flow, testing performance (email, web, social, etc.), automating and standardizing procedures, reporting, and analytics.

If you are team-oriented, enthusiastically organized, and passionate about developing and refining processes, then we want to talk to you! 

You will:

  • Support sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, sales follow-ups, and campaign attributions

  • Work with demand generation on regular testing of emails, social media, content, workflow automation, and website properties

  • Work closely with sales operations to ensure data is syncing seamlessly between Salesforce and HubSpot for accurate and up-to-date attribution, lead management, and reporting

  • Assist with database cleansing, enrichment, and acquisition initiatives. Identify and address data quality issues on an ongoing basis

  • Establish, maintain, and improve processes for the entire marketing team. Daily and weekly management of project management tools

  • Optimize and build repeatable and self-serve reporting for the marketing team to analyze performance across the pipeline, content, channels, and campaigns

  • Dig into data to understand what messages and campaigns resonate with our prospects and which ones do not

  • Schedule, maintain, update, and analyze ongoing marketing campaigns 

You have:

  • BA/BS or equivalent experience required

  • Experience in Marketing Operations in B2B SaaS

  • 3-5 years of experience in marketing operations or a closely related role

  • Expert level in HubSpot marketing automation, experienced in Salesforce CRM

  • Experience with PPC campaign management (Google Ads, Microsoft Ads, LinkedIn, etc.)

  • Experience with project management tools (e.g., Trello, Asana, Redbooth, etc.)

  • Detail-oriented personality with strong analytical skills

  • Ability to perform in a team-oriented, fast-paced environment and meet tight deadlines

  • Excellent communication skills

  • Tenacious and creative approach to problem-solving

  • Experience with eCommerce solutions and applications is preferred

Our awesome perks!

  • Remote company - work from anywhere

  • Unlimited PTO

  • Maternity/Paternity leave

  • Medical/Dental/Vision/FSA/Life

  • 401k with company match; vested immediately

  • Flexible work schedule

  • Inspiring & collaborative peers

The salary range for this position is $75k-$85k annually. Compensation for this role will depend on a variety of factors including qualifications, skills, and applicable laws. In addition to base salary, this role is eligible to participate in our equity incentive plan.

Miva is a fully remote company with employees distributed across the U.S. Our ideal candidate for this role will reside in one of the following states: AZ, CA, CO, FL, GA, ID, IL, KS, MA, MI, MO, NC, NJ, NV, NY, OH, OR, PA, SD, TN, TX, UT, VT, or WA.

Miva is a leading eCommerce software dedicated to empowering enterprise merchants and agencies with a state-of-the-art online storefront. To date, Miva software has powered over $100 billion in online sales for retailers worldwide.

Our success and the success of our clients are driven by high-performing teams of talented professionals. By creating a culture in which passion, ingenuity, and collaboration are rewarded, we have become the driving force for the advancement of independent commerce.

Miva is backed by Equality Asset Management, a private equity firm who is committed to supporting Company growth.

Miva has been named a Best and Brightest Company in 2018, 2019, 2020, 2021, 2022, and 2023.

Miva, Inc. is an Equal Opportunity Employer.

Read Miva's Applicant Privacy Notice Here.

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